Rila Foods — Packaging & digital
Packaging redesign and a new e-commerce experience for a heritage Bulgarian dairy expanding into German and Austrian retail.
Rila has been making yoghurt and white cheese in the Rila mountains for three generations. The brand was beloved at home but needed to read clearly to a German shopper who has never heard of Rila.
What we did
Packaging redesign across 14 SKUs, new e-commerce on Shopify with EUR/BGN pricing, campaign photography, and translated landing pages.
Outcome
Listed in three new chains in DACH region within six months. E-commerce now ~12% of total revenue.
Want to discuss this?
Start a project →